Direct selling refers to selling products directly to the consumer in a non-retail environment. Instead, sales occur at home, work, or other non-store location. This system often eliminates several of the middlemen involved in product distribution, such as the regional distribution center and wholesaler. Instead, products go from manufacturer to the direct sales company, to the distributor or rep, and to the consumer.

The products sold through direct sales are usually not found in typical retail locations, which means finding a distributor or rep is the only method to buy the products or services.

Direct selling offers an alternative to traditional employment for those wanting a flexible opportunity to supplement household income, or whose circumstances don’t allow regular employment. Direct selling opportunities can develop into a fulfilling career for those who achieve success and choose to pursue their independent direct selling business on a full time basis. Start-up costs in direct selling are typically low. Usually, a modestly priced sales kit is all that’s needed to get started, and there is little or no inventory or other cash commitment to begin.

Galway deals with products in different categories like- beauty products, health related products, cosmetics, men grooming products, agricultural products, home essentials etc. Its brand names are- Rupabham, Kalkim, Srigunam, Natural Twist, Nutriflow, Krisham etc.

Direct selling is a retail distribution method that encompasses traditional doorstop, party plan and network marketing systems.

Network marketing involves independent salespeople both selling products and sponsoring others into their businesses to do the same.

Sellers are rewarded on their sales and the sales of others (down lines) they have recruited into the business. These reward systems are found in single and multi-level structures. Multi-level marketing describes the reward structure for a multi-level direct selling business.

The Indian Direct Selling Association IDSA is an autonomous, self-regulatory body for the direct selling industry in India. The Association acts as an interface between the industry and policy-making bodies of the Government facilitating the cause of Direct Selling Industry in India.

IDSA strives to create and further an environment conducive to the growth of direct selling industry in India, partnering industry and government alike through advisory and consultative activities.